Market and Production Research Essay – Research
Market Research – Secondary – ICT – Non-ICT
Extracts from: http://www.wisegeek.com/what-is-market-research.htm
What is Market Research:
Market research consists of testing the market to determine the acceptance of a particular product or service, especially amongst different demographics.
It is used to which portion of people will use or purchase a product, based on age, gender, location, income level.
Market research allows companies to learn more about their customers.
Based on market research a business can develop a target audience.
Market research is used to determine how often the target audience will buy a particular item, how much they are will to pay, and their overall satisfaction with the product.
Extracts from: http://archive.activepro.com/activepro-38-20050802WhyisMarketResearchImportant.html
Market research will help you communicate better with your current customers experiences. Your customer’s are a valuable information source.
Your customers can tell you how you currently are getting things right and wrong, and their expectations of the product.
http://www.wisegeek.com/what-is-market-research.htm
http://archive.activepro.com/activepro-38-20050802WhyisMarketResearchImportant.html
http://www.marketresearchmedia.com/
http://www.marketresearch.com/browse.asp?categoryid=72&SID=30850076-471750067-499706287
http://www.knowthis.com/principles-of-marketing-tutorials/marketing-research/importance-of-marketing-research/
Research for Media Production – Second Edition – Kathy Chater
http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073901910
http://www.ipsos-mori.com/
http://www.mbdltd.co.uk/Series/Publishing-Media.htm – contacts – http://www.mbdltd.co.uk/General/Contacts.htm
http://www.toluna-group.com/en/specialist-panels/media/
http://www.marketresearchmedia.com/
http://www.marketresearch.com/browse.asp?categoryid=72&SID=30850076-471750067-499706287
Primary -
marketing@hellomagazine.com
emmy.lovell@bauermedia.co.uk
publications@mbdltd.co.uk
robinleggett@mbdltd.co.uk
terryleggett@mbdltd.co.uk
